Easy Strawberry Rolls with Cream Cheese Frosting: Your Go-To Quick & Delicious Sweet Treat
Indulge in these incredibly easy strawberry rolls, generously topped with a rich, tangy, and utterly delightful cream cheese frosting. Perfect for a leisurely breakfast, a festive brunch, or a decadent dessert, these sweet rolls are guaranteed to become a family favorite!

Are you ready for another irresistible sweet roll recipe that’s bursting with fresh fruit flavor? I hope so, because I’m thrilled to share these fantastic strawberry rolls with you! My love affair with sweet rolls, especially those crowned with a luscious cream cheese frosting, is no secret, and these strawberry delights are no exception. They strike the perfect balance between sweet and tangy, offering a taste of homemade goodness without all the fuss. Whether you’re a seasoned baker or just starting out, this recipe is designed to deliver maximum flavor with minimal effort, making it ideal for any home kitchen.
I often emphasize simplicity in my recipes, and these strawberry rolls truly live up to that promise. The secret to their effortless preparation lies in a brilliant shortcut: instead of laboriously preparing yeast dough from scratch, we utilize convenient crescent roll dough. This ingenious hack transforms a potentially time-consuming baking project into a quick and easy endeavor that even beginner bakers can master. Some might call it cheating, but I call it smart baking! My motivation for making these rolls so accessible stems from two core beliefs:
- **Embracing Easy Recipes:** Let’s face it, in our busy lives, easy recipes are a lifesaver. They allow us to enjoy delicious, homemade treats without dedicating an entire day to the kitchen. This recipe is designed to bring joy and incredible flavor with minimal effort, making it perfect for last-minute cravings or spontaneous baking sessions.
- **Perfect for Shared Baking Experiences:** With special occasions like Mother’s Day often just around the corner, I wanted a recipe that children could easily help prepare. These rolls are simple enough for little hands to get involved, creating wonderful memories alongside delicious food. Baking together fosters connection and instills a love for cooking from a young age.
These strawberry cream cheese crescent rolls are not just versatile; they’re truly exceptional. Imagine starting your weekend with these warm, fragrant rolls for breakfast or brunch, filling your home with an inviting aroma. Or perhaps serving them as a sweet ending to a special meal, delighting your guests with their delicate texture and fruity taste. Their delightful flavor and charming appearance make them suitable for any occasion, anytime. They offer a comforting indulgence that’s hard to resist. So, get ready to bake and enjoy the sweet, simple pleasures these strawberry rolls bring!

Key Ingredients for These Easy Strawberry Rolls
While these strawberry cinnamon rolls might feature a few clever shortcuts, their taste is utterly indistinguishable from completely homemade versions. The quality of your ingredients, even in their simplified forms, truly shines through, ensuring a gourmet experience with minimal fuss. Here’s a closer look at what you’ll need to create these delectable treats, along with some tips for choosing the best and understanding their role:
- Crescent Roll Dough: This is our star shortcut, making these strawberry sweet rolls incredibly quick to prepare! Opt for seamless crescent roll dough if you can find it in the refrigerated section of your grocery store. Seamless dough makes unrolling and spreading much easier, as you won’t need to press perforations together. If you can only find the standard perforated dough, simply press the perforations firmly to create a single, cohesive sheet before proceeding. The light, airy, and flaky texture of crescent roll dough is what gives these sweet rolls their wonderfully tender bite, mimicking a from-scratch dough with much less effort.
- Butter (Softened): Butter plays a dual role in this recipe. For the filling, a tablespoon of softened butter adds richness and helps the jam and fresh strawberries adhere evenly to the dough. Since it’s a small quantity, either salted or unsalted butter will work beautifully. For the indulgent cream cheese frosting, softened unsalted butter is generally preferred, as it allows you to control the overall saltiness of your frosting. Crucially, ensure the butter for both components is at proper room temperature for smooth mixing and effortless spreading.
- Strawberry Jam: The quality of your strawberry jam directly impacts the vibrant flavor of these rolls. Look for a good-quality jam that boasts real strawberry pieces, not just a smooth, uniform jelly. The fruit chunks will add a delightful textural contrast and an intense, authentic berry flavor that elevates the entire roll. While store-bought works wonderfully, feel free to use your favorite homemade strawberry jam if you have it on hand – it will add an extra layer of personal touch.
- Fresh Strawberries (Chopped): Fresh strawberries are absolutely essential for that vibrant, natural fruit flavor and a lovely textural contrast within the rolls. They provide a burst of juiciness when baked. I strongly advise against using frozen strawberries for this recipe, as their high water content can release excess moisture during baking, potentially making the crescent roll dough soggy and preventing those perfectly light and fluffy rolls we’re aiming for. Chop them into small, uniform pieces to ensure they distribute evenly throughout the filling and bake down beautifully without creating large pockets of moisture.
- Cream Cheese (Full-Fat, Softened): For the richest, thickest, and most luxurious cream cheese frosting, always reach for full-fat cream cheese. Its higher fat content contributes to a silkier, more stable frosting texture. It’s imperative that the cream cheese is properly softened to room temperature before mixing; this will prevent lumps and ensure a perfectly smooth, velvety, and spreadable consistency. Low-fat or whipped varieties can result in a thinner, less satisfying frosting that may not hold its shape as well.
- Powdered Sugar (Confectioners’ Sugar): This finely milled sugar is the key to a silky-smooth, melt-in-your-mouth frosting. Unlike granulated sugar, powdered sugar dissolves instantly into the cream cheese and butter, preventing any grainy or lumpy texture, which is crucial for a smooth frosting. While often not strictly necessary if your other ingredients are well-softened, sifting it before adding can help ensure a completely lump-free result.
- Vanilla Extract: Pure vanilla extract is a non-negotiable for superior flavor in the cream cheese frosting. It complements the sweetness of the powdered sugar and the tang of the cream cheese, adding a warm, aromatic depth that truly makes the frosting shine and ties all the flavors together beautifully. Avoid imitation vanilla if possible for the best, most authentic results.
- Milk: You may need to add a splash of milk to achieve your desired frosting consistency. Start with just a tablespoon and add more, a teaspoon at a time, until the frosting is perfectly smooth and spreadable, but still thick enough to cling to the rolls without dripping excessively. Any type of milk (dairy or non-dairy, like almond or oat milk) will work, but whole milk will generally give the richest and creamiest result.
Simple Steps to Bake Your Delicious Strawberry Rolls
Creating these delightful strawberry rolls is surprisingly straightforward, thanks to our smart ingredient choices and a streamlined process. Follow these easy steps to bring them to life and enjoy the magic of quick baking:
- **Prepare Your Dough:** Begin by preheating your oven to 375°F (190°C) and lightly spray 8 cavities of a standard muffin pan with non-stick cooking spray; set aside. On a clean, lightly floured surface or a large piece of parchment paper, carefully unroll the seamless crescent roll dough into a single, cohesive rectangle. If you’re using a perforated crescent roll dough, gently press the seams together to form a solid sheet. The dough should be flat and ready for its delicious toppings.
- **Spread the Flavorful Filling:** First, evenly spread the tablespoon of softened butter across the entire surface of the crescent roll dough. The butter not only adds a foundational richness but also acts as a perfect base for the next layers. Next, generously spread your good-quality strawberry jam evenly over the buttered dough. Don’t be shy; a good layer of jam ensures maximum strawberry flavor in every bite! Finally, uniformly distribute the finely chopped fresh strawberries over the jam layer. This ensures that every sweet roll you slice will get a delightful burst of fresh berry goodness.
- **Roll and Precisely Cut:** Starting from one of the long sides of the dough rectangle, carefully and tightly roll the dough up into a long log. The tighter you roll it, the more beautiful and defined your swirls will be in the finished product. Once you have a long, uniform log, it’s time for the cutting. For the cleanest cuts and to maintain their beautiful rounded shape, I highly recommend using unwaxed, unflavored dental floss. Simply slide a piece of floss under the log, cross the ends over the top, and pull them tightly to slice through the dough without squishing. Alternatively, a very sharp, non-serrated knife can be used. Aim to cut the log into eight equal pieces for consistent baking.
- **Bake to Golden Perfection:** Gently place each neatly cut piece into each of the prepared muffin cavities. The muffin pan is a secret weapon here; it is crucial for helping these rolls maintain their iconic rounded shape and preventing them from spreading too much during baking. Bake in your preheated oven at 375°F (190°C) for 12-13 minutes, or until they are beautifully puffed up, lightly golden brown, and wonderfully fragrant. The exact time may vary slightly depending on your oven, so keep a close eye on them to prevent overbaking.
- **Whip Up the Cream Cheese Frosting:** While your strawberry rolls are baking, use this valuable time to prepare the dreamy, rich cream cheese frosting. In a medium bowl, combine the softened cream cheese and softened butter. Using a handheld mixer, beat them together until the mixture is completely smooth, creamy, and free of any lumps. Add in the vanilla extract and powdered sugar, mixing well until fully incorporated. Finally, add one tablespoon of milk and mix until combined. If you prefer a thinner frosting, add a little more milk, a teaspoon at a time, and mix until it has reached your desired spreadable consistency – thick enough to be luxurious, but thin enough to spread easily over the warm rolls.
- **Frost and Serve:** Once the rolls are baked, remove them from the oven and allow them to cool in the muffin pan for about 10 minutes. This slight cooling period is essential; it prevents the frosting from melting right off the warm rolls immediately upon application. Once slightly cooled but still warm, generously frost each roll with your homemade cream cheese frosting.
And there you have it – warm, gooey, strawberry-filled sweet rolls, ready to be devoured! Enjoy them fresh from the oven, perhaps with an extra sprinkling of fresh strawberries for garnish, and prepare for rave reviews!

Creative Variations: Can I Use Another Fruit?
Absolutely! While these strawberry rolls are undeniably delicious as written, this recipe serves as a fantastic base for all sorts of fruity sweet roll creations. Don’t limit yourself to just strawberries if your pantry or garden offers other delights. The beauty of this recipe lies in its adaptability and the endless possibilities for customization. Here are some inspiring ideas for experimenting with different fruit and jam pairings to keep things fresh and exciting:
- **Raspberry Delight:** Easily swap out strawberry jam for a good quality raspberry jam and use fresh raspberries (chopped) in place of strawberries. The slightly tart raspberries would create a wonderful, bright contrast with the sweet cream cheese frosting, offering a sophisticated flavor profile.
- **Blueberry Burst with a Hint of Lemon:** Elevate your sweet rolls by using luscious blueberry jam and fresh, plump blueberries. For an extra layer of brightness, consider adding a tiny hint of lemon zest to the filling. This combination evokes the delightful flavors of lemon blueberry muffins, but in a tender, sweet roll format.
- **Peach Perfection (Seasonal Treat):** During the peak of peach season, try using a rich peach jam and finely diced fresh peaches. For an added touch of warmth and complexity, a pinch of cinnamon or a dash of almond extract stirred into the filling could elevate these to an entirely new, irresistible level, perfect for a summer brunch.
- **Mixed Berry Medley:** Why choose just one fruit when you can have them all? Combine a mixed berry jam with a medley of finely chopped berries like strawberries, blueberries, and raspberries for a vibrant, multi-layered flavor experience that’s both sweet and slightly tart.
- **Apple Cinnamon Twist (Autumn Comfort):** For a more classic “cinnamon roll” feel with a delightful autumnal twist, use a good quality apple butter or finely grated apple mixed with a generous pinch of cinnamon and a dash of nutmeg instead of jam and fresh fruit. This variation would make a wonderful, comforting treat on a crisp autumn morning.
- **Cherry Almond Indulgence:** Pair sweet cherry jam with finely chopped fresh or frozen (thawed and patted dry) cherries. A touch of almond extract in the filling or even in the frosting would perfectly complement the cherry flavor, creating a luxurious and gourmet sweet roll.
The key to successful variations is to select a jam that complements your chosen fresh fruit and to chop the fruit into small, uniform pieces to ensure even baking and distribution. Don’t be afraid to experiment with spices or extracts that enhance your chosen fruit profile. Have fun experimenting and discovering your next favorite sweet roll flavor – the possibilities are truly endless!
Pro Baking Tips for Perfect Sweet Rolls
To ensure your strawberry rolls turn out absolutely perfect every time, with that irresistible soft texture and abundant frosting, keep these valuable baking tips in mind. They’ll help you achieve bakery-quality results right in your home kitchen:
- **Generous Frosting:** While the photos might sometimes show a modest amount of frosting for aesthetic clarity, rest assured that the recipe yields a truly generous quantity. This ensures you’ll have plenty of that delicious, creamy, tangy-sweet frosting to lavishly cover all eight of your sweet rolls, just the way they deserve to be! Don’t skimp; the frosting is a crucial component that balances the fruit and dough, making each bite utterly decadent.
- **The Muffin Pan Advantage is Key:** I cannot stress enough the importance of using a muffin pan for baking these strawberry cream cheese rolls. While a standard 9-inch baking dish might seem like a convenient alternative, the rolls tend to spread out significantly in an open dish, losing their charming individual shape and often becoming flatter and less appealing. The distinct cavities of a muffin pan act as a supportive mold, helping each roll to bake up beautifully rounded, tall, and perfectly formed. This results in a much more aesthetically pleasing and delightfully textured sweet roll, with those classic, enticing spirals. Remember to lightly grease each cavity to prevent any sticking.
- **The Dental Floss Secret Weapon for Clean Cuts:** For achieving the cleanest, most perfectly shaped cuts on your cinnamon rolls or any sweet rolls, unwaxed and unflavored dental floss is an absolute game-changer. Most experienced bakers swear by this trick, and for good reason! Unlike a knife, which can compress and distort the soft dough and squish the delicate layers of filling, floss slices through it effortlessly. Simply slide a piece of floss under the rolled log, cross the ends over the top, and pull them tightly to slice through. This creates pristine, even spirals without squishing the layers, preserving the beautiful structure of your rolls. It’s incredibly effective and usually costs around a dollar at any grocery store – a small investment for a big improvement in your baking results.
- **Room Temperature Ingredients for Superior Frosting:** For the smoothest, lump-free, and most wonderfully spreadable cream cheese frosting, ensure both your cream cheese and butter are at proper room temperature. This isn’t just a suggestion; it’s a critical step. Cold ingredients will resist combining smoothly, leading to a lumpy, inconsistent frosting. When soft, they cream together effortlessly, creating a light and airy base for your powdered sugar and vanilla extract.
- **Avoid Overbaking for Tender Rolls:** Keep a vigilant eye on your rolls in the oven. They should be lightly golden brown, particularly around the edges, but not deeply browned or crispy. Overbaking is the enemy of tender sweet rolls; it can lead to dry, tough rolls that lack that desirable soft, gooey center. Begin checking at the lower end of the baking time and remove them as soon as they reach the perfect golden hue.
- **Smart Storage Suggestions:** If by some miracle you happen to have any leftover rolls (which is highly unlikely given how delicious they are!), proper storage is key to maintaining their freshness. Store unfrosted rolls at room temperature in an airtight container for up to 2-3 days. If they are frosted, it’s best to store them in the refrigerator, also in an airtight container, for up to 5 days due to the cream cheese frosting. Before serving chilled rolls, bring them to room temperature or gently warm them in the microwave or a low oven for a few minutes for the best, most tender experience.
More Sweet Roll Recipes to Explore!
If you’ve fallen in love with the ease and deliciousness of these strawberry rolls, you’re in luck! There’s a whole world of sweet rolls waiting to be discovered, each offering its own unique charm and flavor profile. Expanding your sweet roll repertoire is a delightful way to keep your breakfast and dessert tables always full of warm, comforting, and utterly delightful treats. Here are some other fantastic recipes to try your hand at:
- One Hour Cinnamon Rolls: Perfect for those mornings when you crave homemade cinnamon rolls but are incredibly short on time. A true game-changer!
- Pumpkin Cinnamon Rolls: A seasonal favorite that brings all the warmth and comforting spices of autumn to your breakfast table.
- Grandma’s Cinnamon Rolls: A classic, time-tested recipe that offers that nostalgic, comforting flavor and texture only a traditional recipe can provide.
- Lemon Blueberry Sweet Rolls: A bright and zesty option that beautifully combines the tang of fresh lemon with the sweet bursts of blueberries, perfect for a refreshing treat.
Each of these recipes offers a unique twist on the classic sweet roll, ensuring there’s a perfect option for every craving and every season. Happy baking!

Strawberry Rolls
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Ingredients
Strawberry Sweet Rolls:
- 1 (8-ounce) package seamless crescent roll dough
- 1 tablespoon (15 grams) butter softened
- 1/4 cup strawberry jam
- 1/2 cup fresh strawberries chopped into small pieces
Cream Cheese Frosting:
- 3 ounces cream cheese softened
- 2 tablespoons (30 grams) unsalted butter softened
- 1/2 cup (60 grams) powdered sugar
- 1/2 teaspoon vanilla extract
- 1 tablespoon (15 ml) milk (or as needed to thin out the frosting)
Instructions
To make the sweet rolls:
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Preheat the oven to 375°F. Spray 8 cavities in a muffin pan well with non stick cooking spray and set aside.
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On a clean surface, unroll the crescent roll dough into a rectangle (if not using seamless, make sure to press the seams together). Spread the tablespoon of softened butter evenly over the dough, then spread the strawberry jam evenly across the dough. Evenly distribute the chopped strawberries over the dough.
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Starting with the long side, tightly roll the dough up. Using unwaxed, unflavored dental floss or a knife, cut the roll into 8 equal pieces.
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Place each piece into each of the muffin cavities. Bake at 375 for 12-13 minutes or until lightly golden brown.
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Remove from the oven and allow to cool in the pan for about 10 minutes.
To make the frosting:
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Using a handheld mixer, beat the cream cheese and butter until smooth. Add in the vanilla extract and powdered sugar and mix well. Add in one tablespoon of milk and mix until fully combined. If you prefer a thinner frosting, add a little more milk and mix until it has reached your desired consistency.
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Evenly distribute the frosting between all 8 rolls.
Notes